As part of POC for Bank Leumi, I designed a proposal for the initial direction of their corporate website. Drawing inspiration from the contemporary bento grid system style, known for its emphasis on cleanliness, simplicity, and comfort, the concept aimed to convey credibility. Each section within the website prioritized a singular message, ensuring user attention remained focused on the core content through visual clarity and typography. Rooted in Leumi's established values and language, the project introduced a new branding direction infused with a youthful and refreshed spirit.