Year
2023
Scope of Work
Branding | Concept | Printed Catalog | Art Direction | Craft
'Rubbish' is a sustainable soap brand that adopts a holistic approach to sustainability by crafting products that minimize ecological footprints. From the soap itself to the packaging, everything is meticulously created from 100% recycled waste. Each soap is lovingly handcrafted, and the brand mission goes beyond just providing eco-friendly products. 'Rubbish' aim to challenge perceptions of waste, value, and aesthetics. By presenting a simple product that embodies waste, we invite viewers to rethink their attitudes and consider the hidden potential within objects that may appear worthless in our daily lives.