Year
2021
Scope of Work
App Design | Printed Catalog
In this showcase, we delve into a project that encapsulates the evolution of the iconic Yeezy brand from Season 1 (Fall 2015) to Season 8 (Fall 2020). This project seamlessly weaves together the digital realm with a printed catalog, offering users an immersive journey through Yeezy's history. The creative process was a blend of artistry and innovation, employing a handmade scanned collage technique that skillfully conveys the themes of eccentricity and body diversity, hallmarks of the Yeezy brand. This design work mirrors Yeezy's avant-garde spirit, which consistently introduces groundbreaking concepts, such as the use of novel ecological materials like algae, setting new standards in the fashion world. It's a testament to the power of design in conveying a brand's essence and narrative.